KERASTASE PARIS CREATES AGE PREMIUM


A COLLECTION OF RESTORATIVE HAIR CARE FOR MATURE WOMEN
Until now, there has not been a specific hair care solution for women aged over 55yrs. In response, Kérastase Paris has created Age Premium: a collection of supplemental and restorative hair care for the specific needs of mature women.
THE PHENOMENON OF HAIR AGEING
Kérastase Paris; a leader in innovation and forward-thinking technology announces the Age Premium collection as a true breakthrough. It is an entirely new category of hair care; providing cosmetic reality and true hair beauty for hair that is losing vitality as a result of ageing.
With the specific needs of mature women in mind, Kérastase Paris and L’Oréal Advanced Research have evaluated the hair ageing phenomenon and have identified three major concerns for mature women as their hair ages.
The three phenomena specific to mature hair are; fibro-porosity, loss of density and dry scalp
  1. Fibro-porosity:  identified as the hair condition of excessive fragility and is specific to mature hair.  Mature hair becomes limp, fragile and vulnerable to external factors.
  2.  Loss of Density:  with age, the number of blood capillaries in the scalp diminishes, reducing blood flow to the root of the hair, typically responsible for full hair growth. As a result of this decline in the blood supply, the hair begins to thin in diameter and density with age.
  3. Dry Scalp:  The sebaceous glands in the scalp produce sebum. Age plays a major role (among other factors) that contribute to changes in sebum production. Dry scalp and hair is less soft and shiny.
   
A GIFT FOR YOU FROM KÉRASTASE PARIS
Purchase any two products from the Age Premium range or team an Age Premium Ritual with a product from the range and receive a beautiful mauve 100 per cent silk pillowcase. This gift with purchase is available in all Kérastase salons nationwide.
Age Premium Silk Pillowcase GWP[1].JPG
KÉRASTASE PARTNERS WITH BREAST CANCER RESEARCH TRUST
As an ongoing initiative, for every sale of a product or In-salon Ritual from the Age Premium collection, Kérastase will donate $1 to the Breast Cancer Research Trust to support them in their goal of finding a cure for breast cancer by 2018.


            

     
KÉRASTASE AGE PREMIUM BAIN SUBSTANTIF
Rejuvenating Hair Bath for Mature Hair RRP $34.00 / 250ML
TECHNOLOGY:
Système Pro-Supplenium




KÉRASTASE AGE PREMIUM MASQUE SUBSTANTIF
Rejuvenating Masque for Mature Hair and scalps RRP $62.00 / 200ML
TECHNOLOGY: Système Pro-Supplenium and Hyaluronic Acid
      

KÉRASTASE AGE PREMIUM LAQUE SUBSTANTIVE
Firm hold Finishing Spray for Mature Hair RRP $38.00 / 300ML
TECHNOLOGY: Système Pro-Supplenium


     

KÉRASTASE AGE PREMIUM RE-SUBSTANCE RITUAL
Exclusive IN-SALON Ritual for Mature Hair
Service Price From $30.00
TECHNOLOGY: Système Pro-Supplenium and Hyaluronic Acid
Exclusive to Kérastase Paris Consultant Salons; Re-Substance Ritual is the first professional treatment for mature hair. With the exclusive Intra-Cylane™ technology featuring Calcium and Vitamin F derivatives, hair becomes thicker looking and more revitalised. From one application, hair regains more resistance to external elements and has greater hold when styling.